About Us

The best guide service on Lake of The Ozarks!

We specialize in running guide trips, and we want everyone to be able to experience the joys of fishing. That's why 100% of our sales from our hoodies and T-Shirts go back to fund all expense paid fishing trips for our military veterans


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Our Mission

At Good Friday, we're more than just a clothing company. Our mission is to provide high-quality clothing and guided fishing trips that not only help you look and feel your best on the water, but also give back to the veteran community.

As a company with strong ties to the military, we understand the importance of supporting our veterans. That's why the profits from our hoodies and T-shirts go directly back into the veteran community. Our sales help provide the funding to take Veterans on full day, all expense paid fishing trips.

We believe that every veteran deserves the opportunity to experience the healing power of nature, and we're committed to making that a reality.

Our guided fishing trips are available in Missouri, Kansas, Arkansas, and Oklahoma, and are led by experienced guides who know the local waters like the back of their hand. Whether you're a seasoned angler or a beginner, we'll provide you with everything you need for a successful day on the water, including top-of-the-line gear and expert instruction.

So whether you're looking for high-quality fishing apparel or an unforgettable day on the water, Good Friday has you covered. Join us in our mission to support the veteran community and experience the joy of fishing like never before.


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Nominate a Veteran for a free fishing trip! (tell us why)